The ceremonial groundbreaking has sent an undeniable message across Sénégal: high-end studios and luxury villas are now available for pre-purchase at the iconic Lac Rose. Despite significant local opposition, construction is poised to commence on this ambitious new “green city” development.

In recent hours, Ibrahima Mbaye has intensified efforts, utilizing social media, organizing on-site gatherings, and contacting authorities, all in a bid to persuade the state to abandon this controversial project. As president of the Arr Lac Rose collective (a Wolof phrase meaning “protect Lac Rose”), Mbaye asserts that the proposed development poses a severe threat to the site’s delicate ecosystem, which serves as a vital natural barrier against the encroaching ocean. He warns that the livelihoods of approximately 6,000 individuals, including salt collectors, restaurant owners, and tourism operators, are intrinsically linked to the preservation of the lake.

“Even calling it a ‘green city’ is an attempt to mislead the public, suggesting an intelligent, ecological urban space,” Mbaye stated. “Those of us who live here know this is impossible on this site. We have sand dunes and a planted strip designed to protect against coastal erosion and sea encroachment. People don’t visit to see towering buildings and imposing structures that would completely disfigure Lac Rose. This development would mean the end of tourism here.”

The Egyptian firm Casa Orascom’s communication department confirms that the project is moving forward. They confidently assert their ability to “build while preserving,” adhering to environmental commitments made with the Senegalese government. The multinational company projects the creation of 20,000 direct and indirect jobs through the construction phase.