PSG and Atlético Madrid: the marketing question behind Kang-In Lee transfer

After winning its second consecutive Champions League title, PSG is expected to have a busy transfer window. Several players could leave this summer, including Kang-In Lee. Atlético de Madrid has shown interest in the 25-year-old. A marketing factor could make his move to the Spanish capital quite feasible.

Kang-In Lee to Atlético Madrid for marketing reasons?

Atlético de Madrid is keen on the player. Manager Diego Simeone values his versatility, as Kang-In Lee can operate as a second striker or on both wings. The Colchoneros have been monitoring PSG for some time. Beyond the sporting aspect, the marketing dimension also makes this transfer plausible. Kang-In Lee is a huge idol in South Korea. His move to the Spanish capital would open up the Asian market for Atlético de Madrid, potentially bringing in substantial revenue.

PSG has already set his price

Now it remains to be seen if the La Liga club can make a convincing bid to PSG. The Parisian side, two-time European champions, expects around €25 million to part ways with Kang-In Lee this summer. The South Korean international is open to joining Atlético de Madrid. More developments are expected.