Seeking innovative ways to expand market access for Cameroun’s premium cocoa, the country’s Minister of Trade, Luc Magloire Mbarga Atangana, reached out in late 2024 to Dr. Hae-Jung Jung, a prominent South Korean industrialist with a global footprint. Dr. Jung’s swift response materialized in an official visit to Cameroun on June 5, 2026, where he engaged in high-level discussions at the Ministry of Trade.

His commitment to elevating Cameroun’s cocoa to international prominence was underscored by a bold declaration: his company, already established in key markets like China, intends to acquire up to half of the nation’s 300,000-ton annual cocoa output. Rigorous lab tests had confirmed the exceptional quality of Cameroun’s cocoa, validating the South Korean investor’s interest.

Beyond cocoa, Dr. Jung outlined ambitious plans to bolster Cameroun’s industrial backbone. He proposed establishing high-tech industrial parks on 100-hectare plots, leveraging South Korean innovation as he has successfully done in Nigeria, Ghana, Angola, and Guinea. Initial ventures include relocating a melamine and porcelain tableware manufacturing plant, along with kitchenware production, to Cameroun. He also expressed keen interest in social investments, particularly in healthcare.

The Minister of Trade warmly welcomed Dr. Jung’s proposals, highlighting how they align with President Paul Biya’s import-substitution strategy. He praised Cameroun’s stable institutions, abundant resources, and vibrant youth population as key assets. Both parties agreed to fast-track the realization of these transformative initiatives.

With Dr. Jung’s sterling global reputation and his year-long deliberation before accepting the invitation, the prospects for sizable investments in Cameroun’s economy appear increasingly promising.